AUTHOR
Robert Phillips
FILESIZE
5,80 MB
PUBLISH DATE
05 Aug 2005
LANGUAGE
English
ISBN
9780804746984

Pricing and Revenue Optimization is a great book. This book is written by author Robert Phillips. You can read the Pricing and Revenue Optimization book on our website merchantnavymemorialtrust.org.uk in any convenient format!


This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.


OR tools (stochastic modeling, optimization, data analytics) come together in various pricing and revenue management problems. Students will learn a variety of techniques that should